How To Change Text Color on Marketo Forms 2.0

Hey! This is a pretty easy and specific post. Clearly the implications are larger and if you know CSS, then this will be super obvious. But the other day, I was trying to figure out how to change the text color in a Marketo 2.0 form. Lo and behold, there was no direct and easy answer so I thought I would outline it myself for anyone out there as clueless as me.

1. Go to the form you want to edit and select edit form. Then this pop-up will…pop-up. Obviously, yours will look different based on the what kind of form you chose and what your fields are…

2. Click Next until you get to Form Theme.

3. Hit the cog, which drops down into View Theme CSS and Edit Custom CSS. Select Edit Custom CSS.

4. Add this custom code:

div {

color:#ffffff;

}

Obviously, whatever color you want your text to be, you would replace the HEX code (after the ‘#’) with your color HEX code. Here is a good resource for more on that.

5. Select Finish and Approve and Close – or PREVIEW. My color was light blue as you can see.

That’s it! There is obviously much more that can be done and if you have any other easy Marketo wins, please share or link them!

Your Click Thru Rate is probably much higher than you think

Recently, I was looking at some of the email metrics for a campaign we ran where I currently work. Since we ran a multivariate test, identifying each success metric was key. The first was easy enough – subject line. We could identify this just by the percentage of opens.

Lewis Skolnick got the open…but not the CTR

The next thing we were testing was the creative.

At this point, we could have looked at the Click Thru Rate given to us by our email service provider. But this did not sit right with me. Their formula was the total number of clicks divided by the number of sends. But that seems unfair! Why should you compare clicks based on total number of sends? It is not the clicks job to open the email. It is his/her job to get you to click once you have opened it!

I proposed using a new metric:

Clicks / Opens

This seems like it is a much better indicator of how effective your creative really is. And since the number is likely to be much larger, you will really be able to see a trend. For example, rather than a CTR of 1.3 compared to 1.4, which is such a minimal difference you might be inclined to assign this difference to chance, you might see 17% compared to 30%. In that case, it is pretty easy to see which creative won.

Lamar’s creative always wins

The only caveat I can think of right now is those people who use Outlook and have a preview email set. For some annoying reason, ESPs don’t count the preview view as an open, even though it should. Especially when the ESP will count the click from the preview view. But, just because one formula is flawed, does that mean we should continue to skew data to minimize the impact of successful or unsuccessful creative? Since we are trying to understand trends, I do not think so.

As an old boss said to me: “We are about identifying trends. We’re not accounting.” I think when it comes to Open Rates and Click Thru Rates, this is certainly true.
What do you think? How should we evaluate CTRs? Also, do you remember Revenge of the Nerds?

This Week in Digital Marketing – June 17, 2014

Hopefully this will turn into somewhat of a regular column, but what the point of it is to provide one place where I will feature some of the best articles I have read recently. Most of these I have tweeted recently, but since I tweet so much content, these are the cream of the crop…for this week. I also included in italics a favorite excerpt from the piece. I got this idea from Albion Almanac, whose weekly email often gives me fascinating articles to read, so check them out too!

Big Data Job Hunting: Unconventional Advice

http://ubm.io/1ludHnG

But how can you do that? First, don’t go into the interview trying to act like you have all the answers, Morris said. Second, he and his panelists proposed another tactic: Show you like to track numbers — even if it’s just the Google analytics on your blog.

That fantasy baseball habit of yours? It might just come in useful as a point of discussion. That work you did for an election campaign or fundraising drive? Now you’ve got the idea.

Digital Design & User Experience Best Practices: Happiness + Profits!

http://bit.ly/1pb4nVT

For example, I type in for “trip to Hawaii” (not an esoteric destination) into Google. I click on an organic listing for Travelocity. I end up on the site below on the left. In 2014. How crazy is that? Is it possible to make it any harder for me to give you money?

By the end of this year 1 in 4 people around the world will own a smartphone (study)

http://bit.ly/1kZeo7q

As many as 1.76 billion people will own and use a smartphone by the end of 2014, according to the latest study by marketing research firm eMarketer.

Those 1.76 billion people make up approximately 25 percent of the total world population, and also represent a 25% jump in growth when compared to 2013 smartphone adoption stats, eMarketer claims.

Google Analytics Currency setting

http://bit.ly/1q6yxcv

Google Analytics performs currency conversion if the currency code set in these two places is different. No conversion is made if there’s no currency specified in the tracking code.

11 Ideas to Grow Brand Awareness at Lightning Speed

http://bit.ly/1skfGyD

Uber provided free rides to well-connected attendees of local tech and venture capital events. They knew that these people would be very likely to share the experience with tech press and social media audiences, getting Uber’s name in front of their target audience.

For more good reading from around the web, Follow me on Twitter @whybegee.